Brand Performance
| Brand |
Spend |
Conv Value |
ROAS |
Conversions |
CPA |
Clicks |
Impressions |
CTR |
Avg CPC |
Campaign Performance
| Brand |
Campaign |
Type |
Status |
Spend |
Conv Value |
ROAS |
Conv |
CPA |
Clicks |
CTR |
Avg CPC |
Wasted Spend
--
$10+ spend, 0 conversions
Search Terms — sorted by spend, wasted terms highlighted
| Brand |
Search Term |
Campaign |
Status |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
Imp |
CTR |
CPA |
Flagged Spend
--
Total spend on flagged terms
Wasted Spend
--
$10+ spend, 0 conv
High CPA
--
CPA > 2x account avg
Flagged Terms by Brand
| Brand |
Avg CPA |
Flagged |
Flagged Spend |
Wasted Spend |
High CPA |
Low CTR |
Top Campaigns with Flagged Terms — where the money is leaking
| Brand |
Campaign |
Flagged Terms |
Flagged Spend |
Show:
All Flagged Search Terms
Loading negative mining analysis...
| Brand |
Search Term |
Flags |
Campaign |
Spend |
Conv |
CPA |
Acct Avg CPA |
Clicks |
Imp |
CTR |
Status |
Status Distribution
Daily Budget Utilization
| Campaign |
Brand |
Daily Budget |
Spent Today |
Pacing |
Status |
Conv |
Clicks |
Impr |
Campaign Budget Utilization — Last 30 Days
| Campaign |
Brand |
Avg Daily Budget |
Avg Daily Spend |
Avg Utilization |
Total Spend |
ROAS |
CPA |
Overspend Days |
Underspend Days |
Keyword Performance — all keywords across accounts
| Brand |
Keyword |
Match |
QS |
Campaign |
Status |
Spend |
Conv |
ROAS |
Clicks |
Imp |
CTR |
CPC |
CPA |
Winners
--
3+ conv, 2x+ ROAS
Wasted Spend
--
$20+ spend, 0 conv
Winner N-grams — high-converting phrases to consider adding as keywords
Loading n-gram analysis...
| N-gram |
Type |
Brands |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
CTR |
CPA |
# Terms |
Sample Terms |
Wasted N-grams — phrases burning money with zero conversions, consider as negatives
| N-gram |
Type |
Brands |
Spend |
Clicks |
Imp |
CTR |
# Terms |
Sample Terms |
All N-grams — sorted by spend
Filter:
| N-gram |
Type |
Brands |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
Imp |
CTR |
CPA |
# Terms |
Wasted Spend
--
$10+ spend, 0 conversions
Product Performance — Shopping & PMax product data
| Brand |
Product |
ID |
Campaign |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
Imp |
CTR |
CPA |
Ad Copy Performance — RSA headlines & descriptions
| Brand |
Type |
Text |
Performance |
Campaign |
Imp |
Clicks |
CTR |
Spend |
Conv |
Device Performance
| Device |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
Imp |
CTR |
CPA |
Performance by Hour of Day
Geographic Performance
| Location |
Spend |
Conv |
Conv Value |
ROAS |
Clicks |
Imp |
CTR |
CPA |
Anomalies by Type
Severity Distribution
Detected Anomalies
Running anomaly detection...
Campaign Z-Scores — Last 30 Day Baseline
| Campaign |
Brand |
Type |
Spend (Today) |
z Spend |
Conv (Today) |
z Conv |
z CPA |
z CTR |
z Clicks |
ROAS |
Alert Feed
No alerts — all systems healthy
Budget Pacing — Today
Budget pacing cron not yet configured
RSA Asset Performance — grouped by unique text, best label shown
| Brand |
Type |
Tier |
Text |
Label |
Campaigns |
Imp |
Clicks |
CTR |
Spend |
Conv |
ROAS |
Channel Comparison
| Channel | Spend | Share | Conv | ROAS | CPA | Clicks | CTR |
|---|
PMax Asset Groups
| Brand | Asset Group | Campaign | Spend | Conv | ROAS | CPA | Clicks | Imp | CTR |
|---|
Product Tier Detail
| Brand | Tier | Product | Spend | Conv | Conv Value | ROAS | CPA | Clicks | Imp | CTR |
|---|
Suspects by Brand
Status Distribution
OOS Suspect Products
Scanning for out-of-stock products...
All Tracked Products — 7 Day Lookback
| Product |
Brand |
Status |
Today Impr |
Avg Impr/Day |
Today Spend |
Avg Spend/Day |
Total Spend |
Conv |
ROAS |
Scanning Shopping feeds...
By Account
| Brand | Total | Eligible | Limited | Disapproved | Pending | Status |
|---|
Top Issues
| Issue | Severity | Affected | Brands |
|---|
Affected Products
| Brand | Item ID | Title | Status | Issues | Top Issue | Price |
|---|
Recommendations
| Brand | Severity | Recommendation |
|---|
All User Lists
| Brand | Name | Type | Display Size | Search Size | Match % | Days | Status |
|---|
Building weekly report...
Brand Performance — Week-over-Week
| Brand | Spend | Δ Spend | Conv | Δ Conv | Rev | Δ Rev | ROAS | Δ ROAS | CPA |
|---|
Recommendations
Top Winners
| Brand | Campaign | Spend | ROAS | Revenue |
|---|
Wasted Spend (0 Conversions)
Top Movers (Spend Δ > 20%)
| Brand | Campaign | Spend | Prev | Δ % | ROAS | Prev ROAS |
|---|